Meet Annimally!
About Us
Animally Good & Locally Produced
THAT'S WHAT MAKES US SPECIAL!
Annimally is a pet food and care product producer based in Heidelberg, founded in 2020. So far, so interchangeable - so what do we do differently? A lot! Our products are manufactured in Germany, so they are really and truly "made in Germany". This means they get directly to you and your pet via short delivery routes. Our products are all well tolerated, developed together with experts and scientifically tested. Our mission: We want your animal companion to be happy and feel completely comfortable - no matter whether it is a horse, dog or cat. And at a fair price. Sounds great, right? It is!
Naturalness? we write it in capital letters!
The difference
Animal lovers know the problem: Many food supplements and care products on the market have endless lists of ingredients with cryptic names. Not with Annimally! We rely on natural active ingredients with high bioavailability. Because they can be used particularly well by the body. Flavor enhancers, unhealthy fillers and unnecessary frills? You won't find any of that in our products.
Close cooperation with experts
THIS IS HOW QUALITY WORKS
When developing our pet food and care products, we rely on close cooperation with experts. After all, who could know the world of animal health better? Together with scientists and veterinarians, we create products that are not only perfectly tailored to your pet's needs, but ideally are also independently laboratory-tested. We set ourselves high standards! The goal: food and care products that provide your four-legged friend with the best possible support. Without any unnecessary additives. And the best thing? Our food supplements are also incredibly delicious!
managing director
Katrin
Katrin, our managing director, has been dealing with the topic of health for many years. She brings a lot of expertise in the field of product development of high-quality nutritional supplements for people. The desire to help four-legged friends stay healthy for a long time drives her every day.
E-Commerce Manager
Noël
Noël is our digital expert. He takes care of our relevance on Google, for example; SEO, keyword research, analyses, etc. are his area of expertise. You have no idea what that is? No problem, Noël has the idea.
When Noël is not immersed in digital worlds, you are most likely to find him with a racket in his hand, because hockey and padel are his offline passion.
Sales/Marketing Manager
Miri
When it comes to sales and marketing, Miri is one step ahead: before a product reaches you, she is very familiar with it and makes sure that you find out about it. Questions, worries, needs? Our Miri is always open to customer concerns and supports wherever she can. Our hobby DJ finds the perfect balance to her everyday work routine at the mixing desk with the sounds of gangster rap.
product manager
Mieke
Turn your hobby into a career? For Mieke, this dream has come true at Annimally! As a passionate dressage rider, she is very familiar with working with horses. But it's not just horses that she loves: Mieke is also a proud dog and cat mom. Her Goldendoodle Ole even accompanies her to the office. With her know-how, she works on the realization of new product ideas, takes care of our social media marketing and is the contact person for sponsorship. Mieke also organizes everything related to our trade fair appearance.
Fulfillment Manager
Lena
As Fulfillment Manager, Lena takes care of the smooth shipping process and also ensures that all of our products are available at all times. She coordinates the shipping team and thus ensures that your package reaches you quickly.
fulfillment employee
Edona
It's not just the contents that matter, but also the packaging! Our fulfillment employee Edona knows that. She makes sure that your order is lovingly packaged and arrives safely at your home. If you find a handwritten note in the package, you can be sure: Edona had a hand in it.
Manager Internationalization
Miriam
As International Business Development Manager, Miriam is responsible for the internationalization of the European markets. In addition, she coordinates all translations for labels and documents and oversees the areas of market analysis and market research. Her area of responsibility also includes the expansion of existing sales structures and the development of new international markets. Away from the Annimally cosmos, Miriam is very passionate about fashion. In her free time, she also enjoys traveling the world with her family to discover new cultures and languages.
Manager Internationalization
Kevin
As International Business Development Manager
and project manager for the DACH region, Kevin also supports our European internationalization. Not only does he keep an eye on shipping processes and inventory, he also takes care of our pan-European product placement on Amazon. When he is not making Annimally known in Europe, He enjoys playing sports or traveling to the most remote corners of the world.
Close cooperation
Our experts
Dipl. ECVS, specialist veterinarian
Christoph Kühnle
As an experienced veterinarian, Christoph supports and advises us on everything to do with horses. His large horse clinic in Ilshofen follows the motto: When it comes to your horse, only the best is good enough. And we couldn't agree more!
Christoph is also the team veterinarian for the Swiss national dressage team. His main areas of expertise are orthopedics, sport horse medicine and surgery. His five-year additional training in the field of surgery, "Diplomate ECVS", provides an extra portion of equestrian expertise. When it comes to carefully testing recipes or ideas for new products, Christoph is our man!
PHYSIOTHERAPIST AND OSTEOPATH
Malissa Schmidt
As a physiotherapist and osteopath for horses and dogs, Malissa is also a real expert when it comes to the health of your companion. Not only does she run her own practice in northern Germany , which offers numerous therapy options for dogs, but she also operates her mobile practice for horses. Thanks to numerous training courses, she is also very familiar with special topics such as thermography, biomechanics, acupuncture, dry needling, bioelectrical functional diagnostics, taping and the like. But that's not all: Malissa is also a qualified animal healer certified by the Association of German Animal Healers. She makes her concentrated know-how available to us for all questions about horses and dogs.
animal colleagues
FeelGood Manager
Coco
There's no doubt about it: our lively Labrador dog Coco is our company's feel-good manager. She's always in a good mood, loves people and especially what they carry with them ("snaaaacks?"). Coco tests our products for their taste quality and - who would have thought - always gives them a culinary grade of 1.
Tokyo
Probably the laziest Annimally employee! Born in 2009, the lazy guy almost always sleeps through his shift. When he does manage to open one of his two eyes, he loves to test our cat products.
Ole
Goldendoodle male Ole (also called Olinger), born at the end of 2022, is always on the go - whether in the office or in the stable. The young whirlwind keeps the Annimally team on their toes and, after long naps, provides the necessary amount of exercise in everyday office life. Ole is up for any fun and any video. Last but not least, he is of course also a proud member of the animal taste test committee.