fair & good


ANNIMALLY is a feed and care product producer based in Heidelberg, founded in 2020. So far, so interchangeable - so what do we do differently? A lot! Our products are made in Germany, so they are truly "made in Germany". In this way, they can be delivered directly to you and your pet via short delivery routes. Above all, they are very well tolerated, effective and affordable! We want your darling to be healthy and alert - without you having to pay for a house and a helicopter. Sounds great, right? It is!

The difference

We and the others

While many other food supplements on the market have long lists of ingredients with cryptic terms, Annimally relies on natural active ingredients with high bioavailability. We distance ourselves from flavor enhancers, inadequate testing, unhealthy fillers and other junk that nobody needs.

Close cooperation with veterinarians


We work closely with scientists and veterinarians to bring well-dosed products to the market for animals. Many of our animal products are independently laboratory tested. The demands we place on ourselves are huge! We want products that are as effective as possible without being stuffed with unnecessary additives. Oh yes – they taste good too, by the way!



Katrin, our managing director, has been dealing with the topic of health for many years. She brings a lot of expertise in the field of product development of high-quality nutritional supplements for humans. The desire to help four-legged friends stay healthy for a long time drives them every day.

E-Commerce Manager


Noël is our digital expert. For example he takes care of our relevance in Google, SEO, keyword research, analyzes and Co. are his area of expertise. You have no idea what that is? No problem, Noël has the idea.

Managerin Vertrieb/Marketing


Die streete Miriam ist einfach nur real! Remote arbeitet unsere Hobby-DJane an dem marktplatzübergreifenden Auftritt unserer Produkte. Bevor ein Produkt euch erreicht, ist Miriam damit bestens vertraut. Außerdem hat sie für alle Kundenfragen ein offenes Öhrchen.

product manager


Our product manager Mieke turns her hobby into a profession. As a passionate dressage rider, she is very familiar with working with horses. But not only horses have done it to her - Mieke is also a proud mother of a dog and a cat. Now she uses her know-how to fine-tune the realization of new product ideas and is responsible for the implementation of our trade fair projects.

Fulfillment Manager


You have probably already received a lovingly handwritten note from Lena in your package. Because Lena ensures that your order is lovingly packed and arrives safely at your home.

Mitarbeiterin Fulfillment


Bestimmt hast Du in Deinem Paket schon einmal ein liebevolles handgeschriebenes Zettelchen von Edona erhalten. Denn Edona sorgt dafür, dass Deine Bestellung liebevoll verpackt wird und sicher bei Dir Zuhause ankommt.

FeelGood Manager


Labrador bitch Coco, born in 2019, is the feelgood manager of our company. She's always in a good mood, loves people and especially what they carry with them ("Snaaaacks?"). She tests our products for their taste quality and always gives culinary grade 1.



Tomcat Tokio, born in 2009, is probably the laziest employee that Annimally has. Actually, he always sleeps through his shift reliably. If he does decide to open one of his two eyes, he loves to test our cat products.