Fair & good


ANNIMALLY is a feed and care product producer based in Heidelberg, founded in 2020. So far, so interchangeable - so what do we do differently? A whole lot! Our products are made in Germany, so they are really and truly “made in Germany”. This means they reach you and your pet directly via short delivery routes. Above all, they are very well tolerated, effective and affordable! We want your darling to be healthy and happy - without you having to pay for a house and a helicopter. Sounds great, right? It is!

The difference

Us and the others

While many other food supplements on the market have long ingredient lists with cryptic terms, Annimally relies on natural active ingredients with high bioavailability. We distance ourselves from flavor enhancers, inadequate testing, unhealthy fillers and other nonsense that no one needs.

Close collaboration with experts


We work closely with scientists and bring well-dosed products for animals onto the market. Many of our animal products are independently laboratory tested. The demands we place on ourselves are huge! We want products that are as effective as possible without being full of unnecessary additives. Oh yes – by the way, they taste good too!



Katrin, our managing director, has been dealing with the topic of health for many years. She brings a lot of expertise in the area of ​​product development of high-quality nutritional supplements for people. The desire to help four-legged friends stay healthy for a long time drives her every day.

Manager E-Commerce


Noël is our digital expert. He takes care of e.g. B. about our relevance on Google, SEO, keyword research, analyzes etc. are his area of ​​expertise. You have no idea what that is? No problem, Noël has the idea.

Sales/Marketing Manager


Street Miriam is simply real! Our hobby DJ works remotely on the cross-market presence of our products. Before a product reaches you, Miriam is very familiar with it. She also has an open ear for all customer questions.

Product manager


Our product manager Mieke turns her hobby into her profession. As a passionate dressage rider, she is very familiar with working with horses. But it's not just horses that appeal to her - Mieke is also a proud dog and cat mom. She uses her know-how to fine-tune the realization of new product ideas and is responsible for social media and sponsorship. Mieke also manages everything related to our trade fair appearance.

Managerin Fulfillment


As fulfillment manager, Lena ensures that shipping runs smoothly and also ensures that all of our products are available at all times. She coordinates the shipping team and ensures that your package reaches you quickly.

Fulfillment employee


You have probably already received a loving handwritten note from Edona in your package. Because Edona ensures that your order is lovingly packaged and arrives safely at your home.

FeelGood Managerin


Labrador dog Coco, born in 2019, is our company's Feelgood Manager. She is always in a good mood, loves people and especially what they carry with them (“Snaaaacks?”). She tests our products for their taste quality and actually always gives the culinary grade 1.



Tomcat Tokyo, born in 2009, is probably the laziest employee that Annimally has. In fact, he always reliably sleeps through his shift. When he finally gets around to opening one of his two eyes, he'll love testing our cat products.