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White Plus Shampoo

Dog shampoo for white fur

Sale price€12,85 EUR/ 500 ml (€25,70/l)

Tax included. Shipping calculated at checkout

White Plus Shampoo
White Plus Shampoo Sale price€12,85 EUR/ 500 ml

Benefits for your darling

Gentle removal of discoloration

Our mild formula cleans thoroughly and gently removes stains and discoloration without damaging the coat – for a radiantly bright result with every coat wash.

Benefits for your darling

Natural care without additives

Completely free from bleach or perfume, the shampoo uses selected ingredients such as inulin and plant-based surfactants that gently remove discoloration while caring for the coat structure.

Benefits for your darling

Optimal preparation for styling

The shampoo perfectly prepares the coat for subsequent care with conditioner and leave-in spray, ensuring the best results and a long-lasting well-groomed appearance.

Benefits for your darling

Carefully developed and tested

Each product is designed with extensive experience and tested for quality so that you can offer your dog safe and effective coat care.

Ideally combined recipes

composition

coconut oil

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Naturally cares for skin and coat – Coconut oil moisturizes, soothes, and enhances shine. It supports the skin barrier, making the coat soft and supple while protecting it from drying out. Ideal for sensitive skin – completely free of synthetic additives.

Glycerin

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Glycerin binds water, providing intensive moisture. It protects the coat from drying out, makes it supple, and imparts a natural shine—for an all-around well-groomed appearance.

coconut oil

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Naturally cares for skin and coat – Coconut oil moisturizes, soothes, and enhances shine. It supports the skin barrier, making the coat soft and supple while protecting it from drying out. Ideal for sensitive skin – completely free of synthetic additives.

Glycerin

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Glycerin binds water, providing intensive moisture. It protects the coat from drying out, makes it supple, and imparts a natural shine—for an all-around well-groomed appearance.

Anwendung

Massage the shampoo thoroughly into the wet coat until it lathers.
After a short exposure time, rinse thoroughly with water.
For optimal results, use the White Plus Conditioner and White Plus Leave-In Spray afterwards.

Unique recipes

Recommended by veterinarians

PHYSIOTHERAPIST & OSTEOPATH

Malissa Schmidt

As a physiotherapist and osteopath for horses and dogs, Malissa is a true expert when it comes to your companion's health. Not only does she run her own practice in Northern Germany, offering numerous therapy options for dogs, but she also operates a mobile equine practice. Thanks to numerous advanced training courses, she is also well-versed in specialized topics such as thermography, biomechanics, acupuncture, dry needling, bioelectrical functional diagnostics, taping, and more. But that's not all: Malissa is also a certified veterinary naturopath by the Association of German Veterinary Naturopaths. She offers her wealth of expertise to answer any questions you may have about horses and dogs.

Dipl. ECVS, specialist veterinarian

Christoph Kühnle

Trust the expertise of Christoph Kühnle, the team veterinarian of the Swiss National Dressage Team. With his own equine clinic and specialization in orthopedics, sport horse medicine, and surgery, he recommends our products as part of his holistic care. With FEI approval and five years of additional training in surgery, he is a recognized authority in equine medicine. His support extends from formulations to innovative product ideas – a first-hand recommendation for optimal support for your horse.

Convince yourself of real reviews

what our customers say

Ideal for white dogs

For clean and shiny dog ​​fur

White Plus Shampoo ensures a particularly well-groomed appearance for dogs with white or light coats. Mild ingredients such as sugar surfactant and coconut oil cleanse gently and effectively without irritating the skin.
The integrated anti-yellow effect removes discoloration naturally – without bleach.

Gentle cleansing with deep action

Mild, nourishing and particularly skin-friendly

The dog shampoo is based on biodegradable surfactants from sustainable sources. Sugar and coconut sulfites gently cleanse while strengthening the skin's natural barrier. Glycerin provides intensive moisture, making the coat soft and smooth—ideal for sensitive dog skin.

Effective odor removal

For long-lasting freshness without perfume

Instead of just masking them, the smart formula neutralizes unpleasant odor molecules, thus ensuring true freshness. The result is clean fur with a natural shine, without the use of artificial fragrances or parabens.

Our philosophy

Get to know Annimally

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